A Journey of Personal Growth and Inspiration in the World of Service | Lior Nachshon

In honor of International Women’s Day, we are proud to share the story of Lior Nachshon, who is celebrating five years at Michlol. Lior’s journey is a testament to the power of perseverance, continuous learning, and the belief in one’s ability to grow both professionally and personally.

Lior’s professional path began five years ago as a receptionist at Apple’s Herzliya site. “This role provided me with a strong foundation. I learned a lot from my work environment—about business processes, corporate culture, and most importantly, my love for working with people and delivering great service”, Lior shares. “I was always involved and attentive to the needs of both customers and employees, which led me to realize that I wanted to deepen my expertise in the field of service”.

Lior didn’t stay in her first position for long. “After a short while, I moved to the service department at the company’s headquarters, where I continue to grow, learn, and advance in many areas”, she explains. “I am part of a service team that works in full cooperation. This role challenges me every day, and I constantly acquire new knowledge in procurement, human resources, operations, and more”.

She highlights the importance of a supportive environment for professional development. “To grow and evolve, you need a foundation that encourages and supports you, allows you to learn from mistakes, and constantly pushes you forward. That is the essence of Michlol – a company that truly believes in its people”.

Lior’s career took a significant turn not only in the professional sense but also in her personal life. “The most trans-formative moment for me was becoming a mother. It was a huge step, and I initially feared I wouldn’t be able to balance work and family. But I soon realized that the opposite was true—I felt empowered to take on bigger challenges and assume greater responsibility in all aspects of my life .”

In addition to personal growth, Lior has faced major professional challenges. “One of the biggest challenges was dealing with areas I had never encountered before, such as managing large customer budgets and addressing operational issues”.

She found a way to navigate these challenges. “What helped me was always asking questions without hesitation, learning from everyone around me, and seeking guidance when needed. Today, I am more experienced because I never gave up and always sought to understand the reasoning behind things”.

When asked about her motivation for career advancement, Lior emphasizes the importance of initiative. “My motivation is to challenge myself, to step into unfamiliar fields, to keep an open mind, and to try new things. I believe I can bring added value to my role. When I recognized opportunities for growth, I didn’t hesitate”.

Throughout her career, Lior has developed new skills that have helped her progress. “I’ve learned to manage my time more efficiently, develop leadership skills, and work effectively with both management and employees”, she says.

She also acknowledges the positive influence of her manager. “I’ve learned so much from her—she is truly an inspiration. There were moments when our conversations helped me recognize my potential and believe in my ability to advance”.

When asked what she is most proud of, Lior focuses on teamwork. “I’m proud to be part of a company made up of amazing, kind, and talented professionals. A company where ‘there’s no such thing as a bad question, only a bad answer,’ and where collaboration is at the heart of everything we do”.

Lior sees a promising future for women at Electra FM. “I believe women play a crucial role in driving change and improving processes at Electra FM. There is so much potential among the women in our company, and with the right support and opportunities, we can achieve great things and be a key part of the company’s success”.

Her message to women on International Women’s Day is one of empowerment and encouragement: “My message is to never give up on your dreams and goals, no matter where you start. With perseverance, hard work, and a willingness to learn, you can achieve anything you set your mind to—while balancing kids, family, sports, quality time with loved ones, and more”.

For Lior, International Women’s Day is a chance to celebrate achievements and look ahead. “For me, this day is about empowerment—reminding ourselves of the journey we’ve taken and always being proud of who we are. Because let’s face it—there’s no one like women! Beyond being professional, talented, and intelligent, we always bring added value to everything we do—with sensitivity, intelligence, and creative thinking”.

Lior’s story demonstrates the power of both personal and professional growth. It highlights how curiosity, a commitment to lifelong learning, and the courage to step out of one’s comfort zone—combined with a supportive environment—can lead to meaningful development and fulfillment.