In the cleaning industry, when discussing the revolution in professional cleaning, one name comes up repeatedly – Avi Yeshurun. The man who began his career as an electronics technician and developed a career managing a large and challenging technical field, has become an innovation leader in an area no one thought would be a focus for technological advancement – the world of cleaning.
At a major event held at Gabriel Hall in Ness Ziona, Tavas, Israel’s leading and longest-established cleaning company and part of Electra FM, unveiled a technological innovation vision set to redefine Israel’s cleaning industry. Around 400 clients and senior industry figures attended the “News and Innovation” conference, which presented advanced strategies for technological integration to tackle unprecedented structural challenges. Beneath the conference’s modest title lay a genuine revolution in an industry traditionally viewed as conservative.
In honor of International Women’s Day, we are proud to share the story of Lior Nachshon, who is celebrating five years at Michlol. Lior’s journey is a testament to the power of perseverance, continuous learning, and the belief in one’s ability to grow both professionally and personally.
In honor of International Women’s Day, we proudly share the inspiring story of Sivan Sherf, Campus Manager at Electra FM, who demonstrates how personal determination, initiative, and belief in human relationships can lead to significant professional success.
In honor of International Women’s Day, we are proud to share the story of Odelia Malka Dabush, Head of the Command-and-Control Center in the Mobile Service Division at Electra FM, demonstrating how emotional intelligence, active listening, and balancing diverse worlds are key to both professional and personal success.
In celebration of International Women’s Day, we are proud to share the remarkable story of Yevgenia (Jenny) Vasiliev, a woman who has demonstrated how passion, perseverance, and self-belief can lead to significant success in the business world.
In honor of International Women’s Day, we are proud to share the inspiring story of Roni Shoshan—an attorney and property manager at Ariel Properties, Electra FM—who has proven that determination, professionalism, and boldness can break long-standing conventions in the real estate industry.
