מקצועיות

Technology and Innovation in the Cleaning Industry

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At a major event held at Gabriel Hall in Ness Ziona, Tavas, Israel’s leading and longest-established cleaning company and part of Electra FM, unveiled a technological innovation vision set to redefine Israel’s cleaning industry. Around 400 clients and senior industry figures attended the “News and Innovation” conference, which presented advanced strategies for technological integration to tackle unprecedented structural challenges. Beneath the conference’s modest title lay a genuine revolution in an industry traditionally viewed as conservative.

Odelia Malka Dabush | Balancing Worlds and Leading Her Way

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In honor of International Women’s Day, we are proud to share the story of Odelia Malka Dabush, Head of the Command-and-Control Center in the Mobile Service Division at Electra FM, demonstrating how emotional intelligence, active listening, and balancing diverse worlds are key to both professional and personal success.

An Inspiring Professional Journey | Yevgenia Vasiliev

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In celebration of International Women’s Day, we are proud to share the remarkable story of Yevgenia (Jenny) Vasiliev, a woman who has demonstrated how passion, perseverance, and self-belief can lead to significant success in the business world.

Breaking Barriers and Changing Perceptions | Roni Shoshan

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In honor of International Women’s Day, we are proud to share the inspiring story of Roni Shoshan—an attorney and property manager at Ariel Properties, Electra FM—who has proven that determination, professionalism, and boldness can break long-standing conventions in the real estate industry.

From Vision to Impact | Shir Sason

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In honor of International Women’s Day, we are proud to share the inspiring story of Shir Sasson, a woman who has demonstrated how determination, courage, and the ability to recognize opportunities can lead to exceptional professional and personal success.